With a deep passion for both the art and science of marketing, I’ve had the privilege of holding a variety of marketing and communications roles over the past 20 years, including 15 years focused specifically on B2B SaaS.

I’ve been lucky (and also a little crazy) enough to have worked in eight different countries on four different continents, and for a range of mission-driven companies in B2B and B2C sectors, spanning enterprise and scale-up ecosystems. It's been an incredible ride!

A storyteller at heart, I get fired-up developing distinctive brand narratives and then bringing them to life through holistic marketing strategies to captivate audiences throughout their journey – from first encounter to loyal advocacy.

Although a die-hard "top of funnel" girl, I think the best outcomes result when combining solid brand marketing foundations with tactical demand generation initiatives, long-term with short-term, qualitative with quantitative.

My superpower lies in helping clients focus on what truly moves the needle, cutting through noise to ensure strategies are both forward-thinking and practical.

I am people-first and purpose-driven which means you will always find that no matter where I land, you can find me nurturing a culture of positivity and empowerment.

Most recently, I co-founded The Articulate Collective, a global marketing consortium providing part-time, interim, and project-based support to help high-growth brands scale with greater purpose, confidence, and sustainable success.

Tanya van Soest